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All Surveys - General Questions

Why do you ask personal information questions in your surveys? (i.e., age, income, etc.)

We may ask questions about your demographics, interests, employment, income, and online usage. We use this information to classify your survey results with those of other or similar respondents for analysis purposes and to ensure that our sample of respondents is representative of the entire population.

Sometimes these types of questions may be tied into the screening/qualifying portion of the survey, if a client is looking for a specific representation of a population.

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